Are Your Competitors Ahead of You?

“Business is a game, played for fantastic stakes, and you’re in competition with experts. If you want to win, you have to learn to be a master of the game.”-Sidney Sheldon

The road to success is not an easy one. Sometimes we have to take the long rough roads to reach our destination. We come up with many ideas which flop and we see that many average people go climbing the rope of success. Why does it happen?

Well, what I have experienced is, competitions play an important role no matter what area you belong to, or what business you are into, whether it is the Technology, Finance, Accounting, Art, Poetry or any other business areas, competition level will always be one step ahead of you.

Now the question is, whether it is going to remain the same? Are you going to remain behind your Competitors?

There are a number of ways, with the help of which you can pull ahead of your competitors. How?? You need to focus more on your competitors and leave behind your old success formula.

 

Here are some of the tips, you can leave your competitors in the dust.  

• Know the Competition: Before starting anything, check for the areas that you are struggling. Know what your competitors are doing and what is their Unique Selling Point (USP). This will give you a platform to differentiate uniquely from them.

 

• Know your customers: It’s important to know what your customer’s need is and what they are looking for. Find out what matters to your customers- is it the lower price, flexible service or your latest products. Plan your marketing strategy accordingly.

 

• Plot your Marketing: Take a step ahead to let the audience know who you are, what unique services you provide and how your services differ from others and why they should take your services. Marketing is not that expensive, it builds your business frame via Social Media Marketing, PPC, Content Marketing and other Advertising Campaigns.

 

• Target New Market: Look for the audience who are interested in your business. There is no point of wasting your time in marketing to the same old audience who are not interested. Taking risks is sometimes important, but for a better cause, and when it comes to business, you need to take one step ahead.

 

• Your USP is the key to beat your competitors: The audience always look for better choice when it comes to their satisfaction. What is the Unique Selling Price (USP) of your business? How are you different from your competitors? Don’t leave the imprint of doubt in your customer’s mind. Let themselves know, what makes you different from others.

 

• Let the world know you: Nowadays social media is widely used in the business world. Brand image can be created through Social Media Optimization, which includes Facebook, Twitter, Pinterest, YouTube, Google+ and so on. Don’t go for the old time taking ways to create the brand image. Instead, get ranked on Google’s very first page.

 

A competition will always arise, in one or the other form, modification of your marketing strategies and the steps to proceed smartly in this competitive world will help you to go ahead of your competitors.

Effective Content Marketing Tips to Grow your Business

You and I live in an age where we are recipients of technological advances in the business world. In the midst of all these, content is playing a crucial role. Still, many people are not aware of how content/content marketing can help in your business to grow or for give you a better SEO result.

Yes, it is true that content is a skill with the help of which you can mould your business the way you want to present. With this skill, you can write information-packed content that will help you improve your blog or website’s ranking on the search engines.

Mentioned below are few points which you can now implement in your blogs or your website’s content which will help you to get more traffic on your website as well as to generate leads.

• Do the complete research: Without knowing, you cannot write anything. It is very important to know about the topic thoroughly before you start writing your own blog or information for your website, especially in the B2B market.

 

• Start with a Creative Headline: Once you are through with the research, the next step is to make the headline of your blog effective and eye-catching and relevant to your audience. Our headline should be such that your audience gets compelled to read further. Make sure that your headline should reflect latest news, curiosity or promise to your targeted audience so that they can rely on it.

 

• Choose Multiple Keywords: When you start writing blogs and other posts for your business, make sure that the keywords that you use are SEO friendly and can target not just one but multiple keywords. Targeting a number of keywords can help you to get found on the search engines which can result in end number of traffic.

 

• Short and precise content: Long paragraphs and articles tend to be boring and not many people find it interesting to read. Long-stretched content doesn’t seem to be appealing but what I personally think, the appropriate size of the blogs should be somewhere between 500-1000 words and not more than that. Make use of creative phrases and slogans also by adding fresh and sound words.

 

• Attractive Images: We all get stuck to beautiful and expressive images. Whether it is Facebook, Twitter, Pinterest or Tumblr, we all scroll back up once to look for a convincing, promising or news delivering image. The images which you use on your blogs or website should be relatable to the topic and such that your audience can get connected to them.

 

• Key Message: Whatever you write, should make sense, so that the audience can get help from what they look for. Before proceeding, think and start writing, keeping in mind that your blog should contain some sort of message.

 

Well, there are a lot more points which can help you to write effective content for your blogs and websites and social media postings. The search engine is the highway for any information you seek and in the midst of all these, we cannot deny the fact that Content is the King! In order to drive a huge traffic to your website make sure the content which you use should be information based and satisfy the visitors to later convert them into leads.

 

Generate Traffic & Leads through Digital Marketing

Living in the digital world, where we know that everything is now in control digitally, how can we forget that even your business is nowhere left behind.

The question is how can digital marketing be a source of generating more traffic and converting them into leads?

In digital marketing, the most important role which takes place is the content. The content which you produce to promote your business online matters a lot. If you can create content specifically targeting your audience, your business can attract qualified prospects and always keep them coming back for more. Digital Marketing is all about the creation of unique content which is easily relatable and understandable to your audience. Make sure that the content which you create should not only be creative but it should be interactive as well.

Mentioned below are few steps which you should keep in mind before shooting your digital marketing strategy:

 

• The Website: Your website is the front face of your business and it should be eye-catching, so that if any visitors come to your website he/she get all the required information. Every detail should be provided systematically on the website along with the call-to-action buttons. It is very important to optimize your website to convert the visitors into leads.

 

• Attention: This is one of the most important things that you shouldn’t skip. Without attention, you cannot win anything in this competitive business world. Once you get the attention of your audience to your brand with useful information, they automatically turn into visitors.

 

 

• Promotion and Paid Advertisement: Are you finding it difficult to get the right audience on your website? Why to worry when you have digital marketing in your hand under control. Paid advertising has evolved in the recent years to include social media platforms such as Facebook, LinkedIn, Google+, Pinterest, and Twitter. Get the best Return on Investment (ROI) from your lead generation campaigns through paid advertising.

 

 

• E-Mail Marketing: Earlier the most widely used medium of communication was through emails. But the medium is still not outdated. In the digital world, there is no such thing that is impossible. It has proved to be one of the most effective lead generation tools. A well-composed email can influence the consumer and it can also compel them to take actions on it.

 

There are endless ways to nurture your business. Generating quality leads is the key towards the success of any business whether it be a startup or a small business. You might see a lesser or short-term result, but don’t worry, try it and give it a shot again, you will find a way to success.

Give your business a creative touch

Already an entrepreneur??? Or an individual looking for a solution to your area of interest? Well, we all think of presenting our business in a creative way so that it could clearly reach our clients and other people who are in need.

In today’s world, people and companies use the internet to surf about any information.  What is the main purpose behind visiting a website? Obviously to find information about the services in a detailed form. So, for this you need to have a website for your customers which would tell them tell about the services which you provide.

It would be so convenient if you have your own website so that the customers don’t have to ask about every short information. They can easily visit your website and find about what they are looking for.

So here is a solution for you. Top Cubit IT Services is one of the most reliable website designing company which will give your business a new height. It provides cost effective solution to various industries and with a promise to deliver services on time.

Mentioned below are some of the services that you are looking for the growth of your business:

• Website Designing– Top Cubit IT Services focus on creating attractive and effective websites to satisfy the needs of the customers. To know their requirements and also work according to their desires to portray their business.
• Data Back Up- Are you upset with the problems that you face when you lose data? You really become worried about how you are going to get it back! Top Cubit IT Services has come up with the service of Data Backup where you can save your work and nothing could slip away. Now you can enjoy freely without getting anxious about your work.

• Computer on Cloud- Tired of carrying your work along with you everywhere? It becomes hard for you to store data on your systems. Local computers no longer have to do all the heavy lifting when it comes to data access. The network of computers that make up the cloud handles your data. With Top Cubit Computer on Cloud, you can access your data over Microsoft Applications like Word, Excel, PPT etc. All you need is internet connection, which you can access from anywhere.

• Cloud Services– Top cubit cloud is easy to use. It doesn’t require any software installation or maintenance, and scale effortlessly for demanding database.

So grow your business with the best possible facilities in a more enhanced and innovated way.

Let your audience know you!

Are you a small business owner? Definitely you must be thinking of how to come up with a unique identity and leave imprint on the consumer’s mind. So what is the first thing that comes to you when you think about presenting your business to the audience.

How are you going to do it? What things you need to show out your business? Well, you don’t have to bother much. But before taking any step forward you need to clear your areas of doubts whether you are going for marketing or branding. Ah! Is it one or two different concepts?

Yes, obviously both are two concepts. Marketing is a Push factor while Branding is a Pull factor. Marketing is just pushing out a message to get the result of the sales but with the help of Branding, you encourage the people to buy your product, with branding it becomes easy to gain the attention of the people. Branding of your business helps you to build a strong confidence as you don’t have to advertise again and again “Who You Are!!!” but it speaks by itself about “What You Are, What Is Your Existence, and How your business could be further recommended to others.”

TopCubit helps you to reach the mass audience and do quality branding for your business. The Branding Service includes Brochures, Logos, Flyers and Advertisements.

• Brochures– Earlier, when the trend of the internet was not much, it was brochures that helped a huge number of business owners to brand their business and let the people know about what their business is all about. TopCubit has a team of highly skilled content writer who understands your business and then portray it in the form of something big and glossy which will help you to stand out with your competitors.

• Logos- The logo of your business will itself speak who you are. It is a known fact that visual object leaves a long lasting impression on the visitors mind. We at TopCubit give you one of the best and unique logo that is best suited for your business.

 

• Flyers- Flyers can help you to properly exhibit your services to the people, mentioning the phone number. We create awesome Flyers with compelling pictures to best bring your business.

So what are waiting for! Come up to the most creative way of presenting your business.

Tips to keep visitors on your Website.

Before discussing the points to keep visitors on your website, let’s talk about the primary goal of designing a website for your business.

The very first thing one should keep in mind is to gather audience that could stay for a longer time on your website.

Let’s see how can you make it possible by the following strategies:

• Visual Appeal is a must-

It is always said that first impression is the last impression. Well, it is applied to certain areas when you talk about business. Making your website more beautiful is one of the best ways to earn the respect of the visitors.

• Simple and Easy to understand-

Forget the complex designs as it doesn’t really leave a good impression on the visitor’s minds. Try to make your website more intuitive so that the audience can clearly understand it.

• Understand your Target Audience-

You need to know the audience to whom you are targeting. Think from a visitor’s perspective and then you can easily come up with creative, immediate, relevant, and eye-catching designs. This can help you to keep visitors on your website for longer.

• Write Relevant Content-

It is very important to keep in mind that the content which you update on your website should really leave a good impact on the visitor, for that the content has to be precisely written and also easily understandable.

• Keep the Titles clear and concise-

The titles should be such that, the audience don’t get confused at the very first time when they open the website. The headline should speak the whole thing so that the visitor don’t have to go into details to understand the concept.

 

Go ahead with these easy steps to make your website look more alluring and interesting.

 

 

 

Digital Marketing- an effective way to gather leads for Business

We all know that business lies nowhere without marketing. Although marketing is little tough but it is not impossible. Once we step out in the crowd then we realize where we stand. The competition is so fierce that it becomes difficult at times to draw in new customers. But again, I would like to say that business without marketing is just like running a motorbike without fuel.
In earlier times, when the internet was not in any scene people had to go for the traditional way of marketing which included radio, television, magazines, newspapers ads which proved to be time-taking and required a high cost. But with Internet Marketing which in a broader term is known as Digital Marketing can help you to draw new customers as well as visitors to your business.
The basic advantage you will get by Digital Marketing is that you can easily track the number of people who have visited your website by a properly structured marketing campaign which was not possible in the traditional way of marketing.
Okay, now the question is how can you use Digital Marketing to get customers who are ready to take your services also what are the elements of Digital Marketing? Let’s have a look at the following elements of Digital Marketing:

 

• Search Engine Optimization (SEO), a key to drive traffic-
The name itself tells us that it is related to the customer looking for his need on the search engine. Without SEO, businesses may find it difficult to get ranked on search engines like Google for the keywords that they associate with their products or services. It is very crucial to get on the very first page of Google as it helps your business to earn more profit.
A SEO Company can help you perform the following tasks:
1. Analyze your competitors
2. Increases organic traffic
3. Removes Duplicate Content
4. Identify the keywords you want to rank for
5. Submit your site to search engines
6. And much more……

• Pay Per Click (PPC) Advertising–
PPC is another way of bringing new visitors to your business. The name denotes that it requires you to pay each time someone clicks on that ad. It appears along with search results on Google and induces people to click on those ads so that it can give them the result of what they are looking for.
Mentioned below are the few benefits of PPC:

1. Additional Traffic can be sent to your website
2.  The result of PPC is quick
3. It is easy to manage cost, track conversions and determine your Return on Investment (ROI)
4. It brings Qualified leads to your business
5. Increases the Brand Recognition

• Get Known on Social Media-

Social Media like Facebook, Twitter, and Pinterest, are great methods for growing your business with Social Media Marketing. For that, you just have to create your official business page on different social media channels where you can do regular postings and get your post boosted to hit the targeting audience.

1. Better customer satisfaction
2. Improved Brand Loyalty
3. Highly Cost-Effective

• Creative Content Marketing-
Content plays an important role in attracting your desired audience to your website. All the more, Interactive Content must be focused so as to directly convey your message to the people to whom you are looking forward. Customers love original content and a solid content marketing strategy can help you grow your business online in leaps and bounds.

1. Long-Lasting Relationship with your audience
2. Creates Trust & Loyalty
3. Higher Visibility rates
4. Cost-Effective

 

• Link Building-
With the help of Backlinks, your customers may find your business. Backlinks are basically those links which interconnects different web pages. Links to your business website help indicate how well you should rank in search engine for specific keywords.

 

With the coming of modern technologies, SMBs are doing everything they can to keep up the brand recognition. A good business requires trust of the customers and without the trust and confidence of the customer, a company will not survive. So, make your business digitalized in this digital era so as to gain your customer’s attention.

The Do’s and Dont’s of a Landing Page

Landing page is one of the most important ingredient in improving your conversion rate, and for that it is very important to make sure that you make it eye-catching to get the most out of it.

The probability of earning goes down when your landing page is not designed properly according to the needs of the customers. Mentioned below are few Do’s and Dont’s that you really need to check before designing a perfect landing page for your business.

Do’s

•Easy to Understand Headline: The very first thing to get noticed on the landing page is the heading/tagline. What is the use of using lines which are not easy to understand and your visitors are not interested in scrolling it down further? The headline should itself tell about your product. Keep it brief and crisp.

•Highlight Your Product: Displaying the speciality of your product by showing how you are better than your competitors, is one thing which you can do to let your visitors think before making any other decision.

•Clearly provide the response option: Provide the response details so that the visitors can call or send you emails regarding any queries.

•All the necessary information: Give all the necessary information on the landing page by addressing your customer’s requirement. This will convince them that you are the right fit for them and they will feel more inclined to stick around.

Dont’s

•Avoid long contact forms: Too many fields can make your visitors uninterested. Avoid long contact forms and try to keep it as specific as possible. Stick to data that you really need and ask for information that makes sense.

•Don’t direct your visitors to any other page: Never provide extra links to other pages on your landing page. If you do, your visitors will be more likely to leave or will never convert. If they click on the provided link and it takes them to your homepage, they might lose interest immediately as they will not find exactly for what they were looking for.

•Don’t make users scroll down for call-to-action: It is very important to display the contact information for its conversion rate. Make sure it has to be placed at the top right corner.

•Don’t provide a lot of information: Providing a lot of information can also create a mess on the landing page which leads to the loss of business. Make sure, the content which you provide should be to the point and very eye-catching.

5 Signs you need to Revamp your Website

Websites are like hoardings, broadcasting your presence along with the information to your audience. As a small business or a startup owner, you need your website to work well without costing you much. When something fades out, the warning sign is always shown before the big blowup occurs. If you want to restore things, you need to pay attention to those warning signs and then take action as soon as possible.

No matter what industry you are into, you need to have a strong information-centric website, so as to turn the visitors on your website into leads.

Mentioned below are the reasons why you need to revamp your corporate website.

• It is not mobile responsive or doesn’t work well- According to a study, over 33% of the population use their mobile phones to open any website. So, it is no longer a question to be asked whether mobile responsive websites are important or not? Obviously, it is! The world has now gone mobile, and if your website isn’t responsive or user-friendly, it’s time for a responsive re-design of your website.

• Slow as a Snail- Studies show, over 47% of the population expect a web page to load in 2 seconds. Consumers tend to leave the page when they find it too long to open. Don’t take the risk of annoying your customers/visitors. So, if your website takes a long time to load, it may be time for a re-design.

• It seems to be outdated- Today, where everything is growing so rapidly, web design trends are nowhere behind. It is important to be updated in every area, whether it is your life or the matter of your corporate website. The new trends should be updated along with the professionalism. Websites have come into focus quite a bit over the years, and today, it is all about clean design and easy navigation.

 

 

• Look and Feel- This is what is most important thing which helps in grabbing the attention of your audience. The look and feel of your website should be compelling, convincing, reliable and eye-catching.

 

 

• Lost Connections- Twitter, Facebook, LinkedIn, Google+ plays a crucial role in keeping you connected with your customers. Every missed opportunity to connect with the audience could mean lost revenue. Encourage interactions on your own website with live chat or contact forms. Also provide the interlink to your Facebook, Twitter, Google+ and other social media accounts.

 

If you haven’t tried this yet, do it now: You would be surprised to see the results. Getting the website redesign is not a luxury thing to do but your it is your business necessity.