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4 Content Marketing Strategies to know

Marketing tactics have changed with the passage of time and consumers look for the new ways instead of going for the traditional way. This is how the marketers have realized and so they needed to give buyers what they wanted i.e.; information. Well, with the coming of the content marketing in the midst of this business world, it has benefited a number of business owners. Content marketing has provided an outstanding alternative to the traditional method of marketing. The main idea of content marketing is to get the attention of the audience by creating valuable and relatable content.

Many among us don’t understand the true need of Content Marketing. Well, it is not just a thing to perform but focus on how it can achieve a large number of audiences.  An effective content marketing can achieve-

• Attract more customers
• Generate Sales for you
• Helps in building close relationship with the existing customer
• Create your Brand Image
• Enhance your customer engagement.

Nothing among the above works, if you have no set of strategies. For content marketing to take place it is important to keep in mind the following strategies. Let’s check this out:

• Set Goals: It is very important to make sure, what you really want to achieve through content marketing and in that case you have to set a goal to accomplish your business plans. These common goals include leads generation, building brand awareness, writing blogs which lend up in getting blog subscribers.

 

• Research your Targeted Audience: Before you proceed to start with content marketing you must keep in mind the audience to whom you are about to target. Keep the keywords in mind, and be active on social networking sites such as Facebook and twitter. Make sure that your content is reliable and easy to understand.

 

• Think about Variety: When we talk about Content Marketing, we don’t talk about writing without having a goal. Variety of content is what makes you different. Creativity will make you stand different in the crowd and for that trying out different variety along with the creative content in the areas such as videos, images, audios can help you out to reach a number of audience.

 

• SEO Friendly- The most common mistake which the writers sometimes make is not by writing the content SEO-friendly. The very important thing to keep in mind is that your content should be unique and original. Before you start writing do your keyword research to find out what people are searching that is related to the topic of your page.

 

Engaging with people who respond to your content can be a very powerful way to spread your reach and to connect with the target audience. You should keep in mind that Content Marketing is all about sharing as well as engaging people who resonate with the content.

4 Reasons you should Outsource Mobile App Development

Before we jump on to our topic of the day, let’s focus on the growing need for mobile applications. Nowadays people are more into mobile applications than going for web search. Whether it is an e-commerce or any finance mobile application, they find mobile application more convenient and reliable to use.

As we all are aware of the fact that today’s business world is growing rapidly and in the midst of everything; outsourcing has become more like a trend, as it has benefited many organisations tremendously.

Right from gathering the targeted audience to streamlining the revenue of your business, you must have decided to build an app that could speak by itself for your brand. A customized mobile application for your business is a must. So what are you waiting for? Get the correct route for it now!

You must be wondering, which route you should take for your very own mobile application. Whether to go for in-house experts or to outsource your development. Yes, the pros of app development through in-house experts is not hidden from us but why and how outsourcing of mobile app development has benefited a number of businesses. Let’s have a look!

Why Outsourcing Mobile App Development?

Well, many businesses even after having a team of in-house developers cannot manage to come up with a high-quality product and they find it more worth to outsource the project to a third party who are highly skilled and experienced in developing mobile applications.

Mentioned below are the four reasons describing why you should outsource Mobile App Development:-

• Quality Product: The first and the foremost thing is that any product is known by its quality. There are a number of companies who are experienced in developing mobile applications over many years, focussing their interest in different industries such as the healthcare, finance, fashion and a lot more. And if you take a step ahead to outsource your app development to these expert organisations, you are ultimately on the right track.

 

• Lower Cost and More Profit: When you outsource, you actually spend less and earn more profit on it. Say suppose, if a project is about 10 Lacs. By outsourcing app development you can simply get rid of other expenditures and get the app developed in near about 4 to 5 Lacs. Eventually, you earn a profit of 5 Lacs by delivering the final product to the client. Outsourcing really makes sense as it saves you from hiring experienced high budget developers.

 

• Outsourcing Saves Time: Well, developing mobile application doesn’t require much time when compared to software. Still, a quality and user-friendly app have to be made under the hands of an expert as they will work with accuracy and meet the deadline of the project. When you outsource, you actually save time by not giving training and explaining your in-house developing team.

 

• On-time Support: The experienced organisations along with their team of developers will always be there to support you with their presence. Even after the development of an app, there remains one or the other issues. These organisations make sure that they rectify all the errors and keep on updating on regular intervals of time.

 

According to the Global Outsourcing Survey 2016, it is found that outsourcing projects are absolutely fine as it drives innovation into the enterprise. 35% of the respondents are already focused on measuring the value of innovation in their outsourcing relationships.

 So, what’s hindering you from outsourcing your app development project? Embrace the most effective and efficient way of developing your very own mobile application. Go win the competition out there!

 

 

 

 

 

 

 

 

 

 

SOCIAL MEDIA- RETURN ON RELATIONSHIP (ROR)

Are you going all well with your Social Media? Does your Brand speak? Is your targeted audience able to hear what you want to convey to them?

Social Media is a platform where you can create a life-long relationship with your audience by simply gaining their trust and loyalty. But how is Social Media related to Return on Relationship?  The key to measuring social is understanding your Return on Relationship, which I believe is measured through Organic Engagement, Community Management, Sentiment Monitoring and much more.

The phenomenon “Return on Relationship” was termed by Ted Rubin- “value that is accrued by a person or brand due to nurturing a relationship.”

Brands are not created in a day. It requires a lot of time and research to bring the right audience. If you lack a proper communication with your audience and they are unhappy with your ads or content, chances are there when you might lose the opportunity to get the leads converted into your customers.

The content should be presented in such a way that your targeted audience gets compelled to come back again and again the value of your brand could be reflected. Your audience wants to hear from you. They want relevant content which they can relate to. This will create a loyal audience who will respect the brand and be prepared to shout from any corner of the world, of how wonderful your brand is!

Return on Relationship is not easy, as you have to measure the overall sentiments of your consumer’s voice in relation to your brand. This includes measuring the organic sharing rates of your content.

Let’s talk about the earlier days when the traditional mode of advertising was applied. People observed these advertisements as a source of entertainment. But today with the coming of social media and other elements of Inbound Marketing, the rate of effectiveness on your consumers has become high.

Below are few points by which you can build customer loyalty:

• Let the audience know what you can do for them.
• Keep the content personal so that the audience is interested.
• Don’t forget the Special Occasions.
• Make it information centric by passing it on.
• Business development calls or follow up calls is a must.

 

 

The way you present your business should be such that it can reflect an imprint of the minds of your audience so that they can relate to it. The small things can go into creating and maintaining a meaningful relationship between you can your audience which could later be converted into a client.

 

 

 

How WhatsApp can help your Business Grow

Communication is one of the most important part of our day-to-day life and we are living in a world where technology is growing rapidly. We all know how crucial WhatsApp has become that today in every single home/workplace it has become a need. When you talk about communication, no other mode/application is as useful as WhatsApp. End number of images, digital messages, PDF files and other documents is sent widely in less than one minute.

As of April 2013, to January 2017, the app has 1.2 Billion monthly active users. So, marketers have been trying to evaluate how to use WhatsApp for Business.

Yes, the Corporate world is interested!

WhatsApp can now be used by businesses to interact with their customers even more. Let’s see how.

• Customer Engagement- A healthy relationship with the customer is a must in any business. What are the mediums that are being used? E-mails, Direct Calls or other mediums? Yes, they are a medium of communication but no matter what, nothing has proved to be more personal and quick than WhatsApp. You can easily send PDF Files or other documents in less than a minute to get quick response from your client.

 

• Promotion of your Product/Services- What could be the easiest way to advertise your product or services. You can show the discounted price with detailed information. You can also send digital messages and attach e-brochure to stay connected with your customers.

 

• Feedback- Feedback on call becomes a bit irritating because to the point conversation couldn’t be jotted down. On the other hand, e-mails are sometimes ignored or it may get dropped as junk or spam mails. The best way to ask feedback from your customers is through WhatsApp. You can create questioners and send them to your customer. In this way, you can grab the feedback from your customers.

 

• Customer Service– No matter what business you are in, startup or SMBs; customer service is a must. With the help of WhatsApp, you can show your presence to your customers and can quickly answer any queries your customers might have.

 

WhatsApp for Business is for the millions of small business owners and other entrepreneurs who are already using WhatsApp and want to reach out to a larger audience. Communicating successfully with people is all about using the correct medium. If you communicate with the customers via their preferred medium you are much likely going to get a response from them.

Are Your Competitors Ahead of You?

“Business is a game, played for fantastic stakes, and you’re in competition with experts. If you want to win, you have to learn to be a master of the game.”-Sidney Sheldon

The road to success is not an easy one. Sometimes we have to take the long rough roads to reach our destination. We come up with many ideas which flop and we see that many average people go climbing the rope of success. Why does it happen?

Well, what I have experienced is, competitions play an important role no matter what area you belong to, or what business you are into, whether it is the Technology, Finance, Accounting, Art, Poetry or any other business areas, competition level will always be one step ahead of you.

Now the question is, whether it is going to remain the same? Are you going to remain behind your Competitors?

There are a number of ways, with the help of which you can pull ahead of your competitors. How?? You need to focus more on your competitors and leave behind your old success formula.

 

Here are some of the tips, you can leave your competitors in the dust.  

• Know the Competition: Before starting anything, check for the areas that you are struggling. Know what your competitors are doing and what is their Unique Selling Point (USP). This will give you a platform to differentiate uniquely from them.

 

• Know your customers: It’s important to know what your customer’s need is and what they are looking for. Find out what matters to your customers- is it the lower price, flexible service or your latest products. Plan your marketing strategy accordingly.

 

• Plot your Marketing: Take a step ahead to let the audience know who you are, what unique services you provide and how your services differ from others and why they should take your services. Marketing is not that expensive, it builds your business frame via Social Media Marketing, PPC, Content Marketing and other Advertising Campaigns.

 

• Target New Market: Look for the audience who are interested in your business. There is no point of wasting your time in marketing to the same old audience who are not interested. Taking risks is sometimes important, but for a better cause, and when it comes to business, you need to take one step ahead.

 

• Your USP is the key to beat your competitors: The audience always look for better choice when it comes to their satisfaction. What is the Unique Selling Price (USP) of your business? How are you different from your competitors? Don’t leave the imprint of doubt in your customer’s mind. Let themselves know, what makes you different from others.

 

• Let the world know you: Nowadays social media is widely used in the business world. Brand image can be created through Social Media Optimization, which includes Facebook, Twitter, Pinterest, YouTube, Google+ and so on. Don’t go for the old time taking ways to create the brand image. Instead, get ranked on Google’s very first page.

 

A competition will always arise, in one or the other form, modification of your marketing strategies and the steps to proceed smartly in this competitive world will help you to go ahead of your competitors.

Effective Content Marketing Tips to Grow your Business

You and I live in an age where we are recipients of technological advances in the business world. In the midst of all these, content is playing a crucial role. Still, many people are not aware of how content/content marketing can help in your business to grow or for give you a better SEO result.

Yes, it is true that content is a skill with the help of which you can mould your business the way you want to present. With this skill, you can write information-packed content that will help you improve your blog or website’s ranking on the search engines.

Mentioned below are few points which you can now implement in your blogs or your website’s content which will help you to get more traffic on your website as well as to generate leads.

• Do the complete research: Without knowing, you cannot write anything. It is very important to know about the topic thoroughly before you start writing your own blog or information for your website, especially in the B2B market.

 

• Start with a Creative Headline: Once you are through with the research, the next step is to make the headline of your blog effective and eye-catching and relevant to your audience. Our headline should be such that your audience gets compelled to read further. Make sure that your headline should reflect latest news, curiosity or promise to your targeted audience so that they can rely on it.

 

• Choose Multiple Keywords: When you start writing blogs and other posts for your business, make sure that the keywords that you use are SEO friendly and can target not just one but multiple keywords. Targeting a number of keywords can help you to get found on the search engines which can result in end number of traffic.

 

• Short and precise content: Long paragraphs and articles tend to be boring and not many people find it interesting to read. Long-stretched content doesn’t seem to be appealing but what I personally think, the appropriate size of the blogs should be somewhere between 500-1000 words and not more than that. Make use of creative phrases and slogans also by adding fresh and sound words.

 

• Attractive Images: We all get stuck to beautiful and expressive images. Whether it is Facebook, Twitter, Pinterest or Tumblr, we all scroll back up once to look for a convincing, promising or news delivering image. The images which you use on your blogs or website should be relatable to the topic and such that your audience can get connected to them.

 

• Key Message: Whatever you write, should make sense, so that the audience can get help from what they look for. Before proceeding, think and start writing, keeping in mind that your blog should contain some sort of message.

 

Well, there are a lot more points which can help you to write effective content for your blogs and websites and social media postings. The search engine is the highway for any information you seek and in the midst of all these, we cannot deny the fact that Content is the King! In order to drive a huge traffic to your website make sure the content which you use should be information based and satisfy the visitors to later convert them into leads.

 

Generate Traffic & Leads through Digital Marketing

Living in the digital world, where we know that everything is now in control digitally, how can we forget that even your business is nowhere left behind.

The question is how can digital marketing be a source of generating more traffic and converting them into leads?

In digital marketing, the most important role which takes place is the content. The content which you produce to promote your business online matters a lot. If you can create content specifically targeting your audience, your business can attract qualified prospects and always keep them coming back for more. Digital Marketing is all about the creation of unique content which is easily relatable and understandable to your audience. Make sure that the content which you create should not only be creative but it should be interactive as well.

Mentioned below are few steps which you should keep in mind before shooting your digital marketing strategy:

 

• The Website: Your website is the front face of your business and it should be eye-catching, so that if any visitors come to your website he/she get all the required information. Every detail should be provided systematically on the website along with the call-to-action buttons. It is very important to optimize your website to convert the visitors into leads.

 

• Attention: This is one of the most important things that you shouldn’t skip. Without attention, you cannot win anything in this competitive business world. Once you get the attention of your audience to your brand with useful information, they automatically turn into visitors.

 

 

• Promotion and Paid Advertisement: Are you finding it difficult to get the right audience on your website? Why to worry when you have digital marketing in your hand under control. Paid advertising has evolved in the recent years to include social media platforms such as Facebook, LinkedIn, Google+, Pinterest, and Twitter. Get the best Return on Investment (ROI) from your lead generation campaigns through paid advertising.

 

 

• E-Mail Marketing: Earlier the most widely used medium of communication was through emails. But the medium is still not outdated. In the digital world, there is no such thing that is impossible. It has proved to be one of the most effective lead generation tools. A well-composed email can influence the consumer and it can also compel them to take actions on it.

 

There are endless ways to nurture your business. Generating quality leads is the key towards the success of any business whether it be a startup or a small business. You might see a lesser or short-term result, but don’t worry, try it and give it a shot again, you will find a way to success.

Give your business a creative touch

Already an entrepreneur??? Or an individual looking for a solution to your area of interest? Well, we all think of presenting our business in a creative way so that it could clearly reach our clients and other people who are in need.

In today’s world, people and companies use the internet to surf about any information.  What is the main purpose behind visiting a website? Obviously to find information about the services in a detailed form. So, for this you need to have a website for your customers which would tell them tell about the services which you provide.

It would be so convenient if you have your own website so that the customers don’t have to ask about every short information. They can easily visit your website and find about what they are looking for.

So here is a solution for you. Top Cubit IT Services is one of the most reliable website designing company which will give your business a new height. It provides cost effective solution to various industries and with a promise to deliver services on time.

Mentioned below are some of the services that you are looking for the growth of your business:

• Website Designing– Top Cubit IT Services focus on creating attractive and effective websites to satisfy the needs of the customers. To know their requirements and also work according to their desires to portray their business.
• Data Back Up- Are you upset with the problems that you face when you lose data? You really become worried about how you are going to get it back! Top Cubit IT Services has come up with the service of Data Backup where you can save your work and nothing could slip away. Now you can enjoy freely without getting anxious about your work.

• Computer on Cloud- Tired of carrying your work along with you everywhere? It becomes hard for you to store data on your systems. Local computers no longer have to do all the heavy lifting when it comes to data access. The network of computers that make up the cloud handles your data. With Top Cubit Computer on Cloud, you can access your data over Microsoft Applications like Word, Excel, PPT etc. All you need is internet connection, which you can access from anywhere.

• Cloud Services– Top cubit cloud is easy to use. It doesn’t require any software installation or maintenance, and scale effortlessly for demanding database.

So grow your business with the best possible facilities in a more enhanced and innovated way.

Let your audience know you!

Are you a small business owner? Definitely you must be thinking of how to come up with a unique identity and leave imprint on the consumer’s mind. So what is the first thing that comes to you when you think about presenting your business to the audience.

How are you going to do it? What things you need to show out your business? Well, you don’t have to bother much. But before taking any step forward you need to clear your areas of doubts whether you are going for marketing or branding. Ah! Is it one or two different concepts?

Yes, obviously both are two concepts. Marketing is a Push factor while Branding is a Pull factor. Marketing is just pushing out a message to get the result of the sales but with the help of Branding, you encourage the people to buy your product, with branding it becomes easy to gain the attention of the people. Branding of your business helps you to build a strong confidence as you don’t have to advertise again and again “Who You Are!!!” but it speaks by itself about “What You Are, What Is Your Existence, and How your business could be further recommended to others.”

TopCubit helps you to reach the mass audience and do quality branding for your business. The Branding Service includes Brochures, Logos, Flyers and Advertisements.

• Brochures– Earlier, when the trend of the internet was not much, it was brochures that helped a huge number of business owners to brand their business and let the people know about what their business is all about. TopCubit has a team of highly skilled content writer who understands your business and then portray it in the form of something big and glossy which will help you to stand out with your competitors.

• Logos- The logo of your business will itself speak who you are. It is a known fact that visual object leaves a long lasting impression on the visitors mind. We at TopCubit give you one of the best and unique logo that is best suited for your business.

 

• Flyers- Flyers can help you to properly exhibit your services to the people, mentioning the phone number. We create awesome Flyers with compelling pictures to best bring your business.

So what are waiting for! Come up to the most creative way of presenting your business.

Top Reasons Why You need a Website for your Business

Before starting any business there are many things that are planned but the very first thing is to design the business to promote it online to the audience. As a Business Owner one should know what the consumer’s want and what is his/her requirement. And what if the consumer know you and is unable to reach you???

So why to take a risk when you have such a great opportunity!! There are a number of reasons to own a website for your business.

Why Do You Need a Website?

REASON #1 – Instant Communication

Having a website means to directly communicate with the customers instantly. You can display your upcoming services and products directly on your website. Moreover, social media can help you to better propagate your content to thousands of customers.

REASON #2 – Easily Accessible

Websites are easily accessible anywhere and at any time. The customers can even reach you via phone as they can easily open the website on their mobile phones.

REASON #3 – Marketing

One of the reasons to have a compelling website is to attract customers. Earlier marketing of business to the customers involved long time taking procedures but with the coming of the internet facility, people keep on surfing every information about the business services, products and so on; which may help them to know about your existence. Now you are simply able to show your business to the audience which would help you to get them attracted to your business.

REASON #4 – More Professionalism

When you have a website, it becomes easy to own an email address as well. More the professionalism more the advantage you gain.

REASON# 5 – It is Convenient

Having a website means having no worries! So what is more convenient for you, driving and moving in to an outdoor shop? Or sitting on your most comfortable couch and shopping for the products that you have been looking for? Well the answer is pretty obvious! So it is important to have a website so that the customers don’t really need to go out but can browse for the products and services sitting right from their home.

REASON #6 – Cost Saving

It is highly a cost saving solution. The other advertising techniques tends to be more expensive when compared to a website. The return on investment is guaranteed here than the other advertising channels.

REASON #7 – Influence

If you have a website, it is for sure that many people will be able to see it and this can help them to influence their decision more and educate them.

REASON # 8 – Credibility

Everybody likes to be praised and if positive words comes on to your websites it gives the assurance of your business to the customers. Your website can itself speak to the customers about how trustworthy it is.

Reason #9 – Reach all over the world

Website gives an instant presence and allows your business to grab customers from across different parts of the world.

Reason #10 – Showcase your Business

No matter what your business is, big or small. But when you have a website for it , what else do you need to showcase your business to the consumers. Including Testimonials, images and portfolio you can make your business look unique.

 So don’t wait, hold this wonderful  opportunity and let your business reach new heights.