4 Content Marketing Strategies to know

Marketing tactics have changed with the passage of time and consumers look for the new ways instead of going for the traditional way. This is how the marketers have realized and so they needed to give buyers what they wanted i.e.; information. Well, with the coming of the content marketing in the midst of this business world, it has benefited a number of business owners. Content marketing has provided an outstanding alternative to the traditional method of marketing. The main idea of content marketing is to get the attention of the audience by creating valuable and relatable content.

Many among us don’t understand the true need of Content Marketing. Well, it is not just a thing to perform but focus on how it can achieve a large number of audiences.  An effective content marketing can achieve-

• Attract more customers
• Generate Sales for you
• Helps in building close relationship with the existing customer
• Create your Brand Image
• Enhance your customer engagement.

Nothing among the above works, if you have no set of strategies. For content marketing to take place it is important to keep in mind the following strategies. Let’s check this out:

• Set Goals: It is very important to make sure, what you really want to achieve through content marketing and in that case you have to set a goal to accomplish your business plans. These common goals include leads generation, building brand awareness, writing blogs which lend up in getting blog subscribers.

 

• Research your Targeted Audience: Before you proceed to start with content marketing you must keep in mind the audience to whom you are about to target. Keep the keywords in mind, and be active on social networking sites such as Facebook and twitter. Make sure that your content is reliable and easy to understand.

 

• Think about Variety: When we talk about Content Marketing, we don’t talk about writing without having a goal. Variety of content is what makes you different. Creativity will make you stand different in the crowd and for that trying out different variety along with the creative content in the areas such as videos, images, audios can help you out to reach a number of audience.

 

• SEO Friendly- The most common mistake which the writers sometimes make is not by writing the content SEO-friendly. The very important thing to keep in mind is that your content should be unique and original. Before you start writing do your keyword research to find out what people are searching that is related to the topic of your page.

 

Engaging with people who respond to your content can be a very powerful way to spread your reach and to connect with the target audience. You should keep in mind that Content Marketing is all about sharing as well as engaging people who resonate with the content.

4 Reasons you should Outsource Mobile App Development

Before we jump on to our topic of the day, let’s focus on the growing need for mobile applications. Nowadays people are more into mobile applications than going for web search. Whether it is an e-commerce or any finance mobile application, they find mobile application more convenient and reliable to use.

As we all are aware of the fact that today’s business world is growing rapidly and in the midst of everything; outsourcing has become more like a trend, as it has benefited many organisations tremendously.

Right from gathering the targeted audience to streamlining the revenue of your business, you must have decided to build an app that could speak by itself for your brand. A customized mobile application for your business is a must. So what are you waiting for? Get the correct route for it now!

You must be wondering, which route you should take for your very own mobile application. Whether to go for in-house experts or to outsource your development. Yes, the pros of app development through in-house experts is not hidden from us but why and how outsourcing of mobile app development has benefited a number of businesses. Let’s have a look!

Why Outsourcing Mobile App Development?

Well, many businesses even after having a team of in-house developers cannot manage to come up with a high-quality product and they find it more worth to outsource the project to a third party who are highly skilled and experienced in developing mobile applications.

Mentioned below are the four reasons describing why you should outsource Mobile App Development:-

• Quality Product: The first and the foremost thing is that any product is known by its quality. There are a number of companies who are experienced in developing mobile applications over many years, focussing their interest in different industries such as the healthcare, finance, fashion and a lot more. And if you take a step ahead to outsource your app development to these expert organisations, you are ultimately on the right track.

 

• Lower Cost and More Profit: When you outsource, you actually spend less and earn more profit on it. Say suppose, if a project is about 10 Lacs. By outsourcing app development you can simply get rid of other expenditures and get the app developed in near about 4 to 5 Lacs. Eventually, you earn a profit of 5 Lacs by delivering the final product to the client. Outsourcing really makes sense as it saves you from hiring experienced high budget developers.

 

• Outsourcing Saves Time: Well, developing mobile application doesn’t require much time when compared to software. Still, a quality and user-friendly app have to be made under the hands of an expert as they will work with accuracy and meet the deadline of the project. When you outsource, you actually save time by not giving training and explaining your in-house developing team.

 

• On-time Support: The experienced organisations along with their team of developers will always be there to support you with their presence. Even after the development of an app, there remains one or the other issues. These organisations make sure that they rectify all the errors and keep on updating on regular intervals of time.

 

According to the Global Outsourcing Survey 2016, it is found that outsourcing projects are absolutely fine as it drives innovation into the enterprise. 35% of the respondents are already focused on measuring the value of innovation in their outsourcing relationships.

 So, what’s hindering you from outsourcing your app development project? Embrace the most effective and efficient way of developing your very own mobile application. Go win the competition out there!

 

 

 

 

 

 

 

 

 

 

Let your audience know you!

Are you a small business owner? Definitely you must be thinking of how to come up with a unique identity and leave imprint on the consumer’s mind. So what is the first thing that comes to you when you think about presenting your business to the audience.

How are you going to do it? What things you need to show out your business? Well, you don’t have to bother much. But before taking any step forward you need to clear your areas of doubts whether you are going for marketing or branding. Ah! Is it one or two different concepts?

Yes, obviously both are two concepts. Marketing is a Push factor while Branding is a Pull factor. Marketing is just pushing out a message to get the result of the sales but with the help of Branding, you encourage the people to buy your product, with branding it becomes easy to gain the attention of the people. Branding of your business helps you to build a strong confidence as you don’t have to advertise again and again “Who You Are!!!” but it speaks by itself about “What You Are, What Is Your Existence, and How your business could be further recommended to others.”

TopCubit helps you to reach the mass audience and do quality branding for your business. The Branding Service includes Brochures, Logos, Flyers and Advertisements.

• Brochures– Earlier, when the trend of the internet was not much, it was brochures that helped a huge number of business owners to brand their business and let the people know about what their business is all about. TopCubit has a team of highly skilled content writer who understands your business and then portray it in the form of something big and glossy which will help you to stand out with your competitors.

• Logos- The logo of your business will itself speak who you are. It is a known fact that visual object leaves a long lasting impression on the visitors mind. We at TopCubit give you one of the best and unique logo that is best suited for your business.

 

• Flyers- Flyers can help you to properly exhibit your services to the people, mentioning the phone number. We create awesome Flyers with compelling pictures to best bring your business.

So what are waiting for! Come up to the most creative way of presenting your business.

Top Reasons Why You need a Website for your Business

Before starting any business there are many things that are planned but the very first thing is to design the business to promote it online to the audience. As a Business Owner one should know what the consumer’s want and what is his/her requirement. And what if the consumer know you and is unable to reach you???

So why to take a risk when you have such a great opportunity!! There are a number of reasons to own a website for your business.

Why Do You Need a Website?

REASON #1 – Instant Communication

Having a website means to directly communicate with the customers instantly. You can display your upcoming services and products directly on your website. Moreover, social media can help you to better propagate your content to thousands of customers.

REASON #2 – Easily Accessible

Websites are easily accessible anywhere and at any time. The customers can even reach you via phone as they can easily open the website on their mobile phones.

REASON #3 – Marketing

One of the reasons to have a compelling website is to attract customers. Earlier marketing of business to the customers involved long time taking procedures but with the coming of the internet facility, people keep on surfing every information about the business services, products and so on; which may help them to know about your existence. Now you are simply able to show your business to the audience which would help you to get them attracted to your business.

REASON #4 – More Professionalism

When you have a website, it becomes easy to own an email address as well. More the professionalism more the advantage you gain.

REASON# 5 – It is Convenient

Having a website means having no worries! So what is more convenient for you, driving and moving in to an outdoor shop? Or sitting on your most comfortable couch and shopping for the products that you have been looking for? Well the answer is pretty obvious! So it is important to have a website so that the customers don’t really need to go out but can browse for the products and services sitting right from their home.

REASON #6 – Cost Saving

It is highly a cost saving solution. The other advertising techniques tends to be more expensive when compared to a website. The return on investment is guaranteed here than the other advertising channels.

REASON #7 – Influence

If you have a website, it is for sure that many people will be able to see it and this can help them to influence their decision more and educate them.

REASON # 8 – Credibility

Everybody likes to be praised and if positive words comes on to your websites it gives the assurance of your business to the customers. Your website can itself speak to the customers about how trustworthy it is.

Reason #9 – Reach all over the world

Website gives an instant presence and allows your business to grab customers from across different parts of the world.

Reason #10 – Showcase your Business

No matter what your business is, big or small. But when you have a website for it , what else do you need to showcase your business to the consumers. Including Testimonials, images and portfolio you can make your business look unique.

 So don’t wait, hold this wonderful  opportunity and let your business reach new heights. 

4 Top notch reasons why Inbound Marketing is essential for Startups.

In today’s world, many new brands are being launched every now and then. The competition is getting tougher, not just with one another but also with the other marketing campaigns.

Acquiring startups is a risky business and it takes a lot more than just effort to reach the top. So what to do next?

Well, the ultimate goal of every entrepreneur is to take his/her company at the top most level, to get it recognized and to turn their dreams into reality. But it is not always necessary that things will take place according to the plans. Now it comes to, when the emphasis has to be Inbound Marketing as it can help you better to reach out to the audience by displaying your services in the best possible manner.

 

How is it possible??

 

Mentioned below are the points which will let you know why inbound marketing is essential for every startup:

 

• It is cost-effective: Inbound Marketing is affordable and can quickly help you to reach the mass audience via various social networking sites which include Facebook, Twitter, YouTube, Pinterest and so on. Inbound Marketing has opened up the arena of marketing for the startups and many small and mid-sized business. For instance, Advertising your product through Facebook Ad posting.

 

• Better understanding the customers: What else do you want, when you have grasped all the idea of your customer’s needs for their business. Technology helps you to enable customer experience. Inbound marketing not only facilitates customer experience but it also analyzes the buying behavior and preferences of your target audience.

 

• Quick & Reliable: Leaving the old time taking ways behind, marketing of your products and services has become a simple click of a mouse button. Twitter or Facebook posts takes only a few minutes as compared to the old ways of marketing via flyers.

 

• Measurability: Inbound Marketing can give you a clear picture of who is visiting your website, how many clicks you are getting on your Ad posts, where are they coming from; whether they are coming from organic search or through PPC (Pay Per Click). It will tell you whether your marketing message for your business is getting through.

 

Good Reputation is very important for your business and for that you need to gain the trust and confidence of the customer. Don’t wait, start up with Inbound Marketing.

Hacks that can make Project Management Easier.

There are so many strategies associated with the accomplishment of one single Project which includes Goals, Deadlines, Revised Work and Feedback. To complete a given task we first design strategies and take care of every detail that allows us to achieve our desired goal.

In today’s world, every employer look for candidates who are loyal, can work diligently and prioritize their work.

So here are some Project Management Hacks for the employees by which they can easily keep track of what’s going around and can get the desired outcome.

• Focus: The first and the foremost thing before starting the project is to be focused on what you are going to start. Do not get distracted.

 

• Prioritize: When you prioritize things, then all your work management becomes easier. It also helps you to figure out the total time you need to allocate on your project.

 

• Create to-do-list: To-do-list helps you to mark your urgent work at the top most priorities. Once you have a list of the things set priorities and decide which task should be done first.

 

• Avoid and Manage Interruptions: Some people find it hard to say “No” which leads them to a heavy work load and end up having too many commitments which can lead to poor performance and work stress. You need to learn and manage workplace interruptions.

 

• Use digital modes: The good thing about living in a digital age is that we have numerous apps and software to help us along the way. Find a suitable tracking app which would help you to manage all your important tasks.

 

• Take Breaks: Never try to work in one long stretch. It can make you more tiring and exhausted. Make sure that you don’t forget to take breaks in between and relax.

 

• Avoid Procrastination: At some point in time, we all do it. No matter how big or tough your project is, don’t keep on delaying it. If it becomes difficult to handle, then try to break your work into sections. By doing this you will be able to give time to your work on a regular basis and tackle it one at a time.

 

 

Managing the project is a tough job but when it is done efficiently and effectively then it could give you great outcome with success.

Tips to keep visitors on your Website.

Before discussing the points to keep visitors on your website, let’s talk about the primary goal of designing a website for your business.

The very first thing one should keep in mind is to gather audience that could stay for a longer time on your website.

Let’s see how can you make it possible by the following strategies:

• Visual Appeal is a must-

It is always said that first impression is the last impression. Well, it is applied to certain areas when you talk about business. Making your website more beautiful is one of the best ways to earn the respect of the visitors.

• Simple and Easy to understand-

Forget the complex designs as it doesn’t really leave a good impression on the visitor’s minds. Try to make your website more intuitive so that the audience can clearly understand it.

• Understand your Target Audience-

You need to know the audience to whom you are targeting. Think from a visitor’s perspective and then you can easily come up with creative, immediate, relevant, and eye-catching designs. This can help you to keep visitors on your website for longer.

• Write Relevant Content-

It is very important to keep in mind that the content which you update on your website should really leave a good impact on the visitor, for that the content has to be precisely written and also easily understandable.

• Keep the Titles clear and concise-

The titles should be such that, the audience don’t get confused at the very first time when they open the website. The headline should speak the whole thing so that the visitor don’t have to go into details to understand the concept.

 

Go ahead with these easy steps to make your website look more alluring and interesting.