4 Top notch reasons why Inbound Marketing is essential for Startups.

In today’s world, many new brands are being launched every now and then. The competition is getting tougher, not just with one another but also with the other marketing campaigns.

Acquiring startups is a risky business and it takes a lot more than just effort to reach the top. So what to do next?

Well, the ultimate goal of every entrepreneur is to take his/her company at the top most level, to get it recognized and to turn their dreams into reality. But it is not always necessary that things will take place according to the plans. Now it comes to, when the emphasis has to be Inbound Marketing as it can help you better to reach out to the audience by displaying your services in the best possible manner.

 

How is it possible??

 

Mentioned below are the points which will let you know why inbound marketing is essential for every startup:

 

• It is cost-effective: Inbound Marketing is affordable and can quickly help you to reach the mass audience via various social networking sites which include Facebook, Twitter, YouTube, Pinterest and so on. Inbound Marketing has opened up the arena of marketing for the startups and many small and mid-sized business. For instance, Advertising your product through Facebook Ad posting.

 

• Better understanding the customers: What else do you want, when you have grasped all the idea of your customer’s needs for their business. Technology helps you to enable customer experience. Inbound marketing not only facilitates customer experience but it also analyzes the buying behavior and preferences of your target audience.

 

• Quick & Reliable: Leaving the old time taking ways behind, marketing of your products and services has become a simple click of a mouse button. Twitter or Facebook posts takes only a few minutes as compared to the old ways of marketing via flyers.

 

• Measurability: Inbound Marketing can give you a clear picture of who is visiting your website, how many clicks you are getting on your Ad posts, where are they coming from; whether they are coming from organic search or through PPC (Pay Per Click). It will tell you whether your marketing message for your business is getting through.

 

Good Reputation is very important for your business and for that you need to gain the trust and confidence of the customer. Don’t wait, start up with Inbound Marketing.

Hacks that can make Project Management Easier.

There are so many strategies associated with the accomplishment of one single Project which includes Goals, Deadlines, Revised Work and Feedback. To complete a given task we first design strategies and take care of every detail that allows us to achieve our desired goal.

In today’s world, every employer look for candidates who are loyal, can work diligently and prioritize their work.

So here are some Project Management Hacks for the employees by which they can easily keep track of what’s going around and can get the desired outcome.

• Focus: The first and the foremost thing before starting the project is to be focused on what you are going to start. Do not get distracted.

 

• Prioritize: When you prioritize things, then all your work management becomes easier. It also helps you to figure out the total time you need to allocate on your project.

 

• Create to-do-list: To-do-list helps you to mark your urgent work at the top most priorities. Once you have a list of the things set priorities and decide which task should be done first.

 

• Avoid and Manage Interruptions: Some people find it hard to say “No” which leads them to a heavy work load and end up having too many commitments which can lead to poor performance and work stress. You need to learn and manage workplace interruptions.

 

• Use digital modes: The good thing about living in a digital age is that we have numerous apps and software to help us along the way. Find a suitable tracking app which would help you to manage all your important tasks.

 

• Take Breaks: Never try to work in one long stretch. It can make you more tiring and exhausted. Make sure that you don’t forget to take breaks in between and relax.

 

• Avoid Procrastination: At some point in time, we all do it. No matter how big or tough your project is, don’t keep on delaying it. If it becomes difficult to handle, then try to break your work into sections. By doing this you will be able to give time to your work on a regular basis and tackle it one at a time.

 

 

Managing the project is a tough job but when it is done efficiently and effectively then it could give you great outcome with success.

Tips to keep visitors on your Website.

Before discussing the points to keep visitors on your website, let’s talk about the primary goal of designing a website for your business.

The very first thing one should keep in mind is to gather audience that could stay for a longer time on your website.

Let’s see how can you make it possible by the following strategies:

• Visual Appeal is a must-

It is always said that first impression is the last impression. Well, it is applied to certain areas when you talk about business. Making your website more beautiful is one of the best ways to earn the respect of the visitors.

• Simple and Easy to understand-

Forget the complex designs as it doesn’t really leave a good impression on the visitor’s minds. Try to make your website more intuitive so that the audience can clearly understand it.

• Understand your Target Audience-

You need to know the audience to whom you are targeting. Think from a visitor’s perspective and then you can easily come up with creative, immediate, relevant, and eye-catching designs. This can help you to keep visitors on your website for longer.

• Write Relevant Content-

It is very important to keep in mind that the content which you update on your website should really leave a good impact on the visitor, for that the content has to be precisely written and also easily understandable.

• Keep the Titles clear and concise-

The titles should be such that, the audience don’t get confused at the very first time when they open the website. The headline should speak the whole thing so that the visitor don’t have to go into details to understand the concept.

 

Go ahead with these easy steps to make your website look more alluring and interesting.

 

 

 

Digital Marketing- an effective way to gather leads for Business

We all know that business lies nowhere without marketing. Although marketing is little tough but it is not impossible. Once we step out in the crowd then we realize where we stand. The competition is so fierce that it becomes difficult at times to draw in new customers. But again, I would like to say that business without marketing is just like running a motorbike without fuel.
In earlier times, when the internet was not in any scene people had to go for the traditional way of marketing which included radio, television, magazines, newspapers ads which proved to be time-taking and required a high cost. But with Internet Marketing which in a broader term is known as Digital Marketing can help you to draw new customers as well as visitors to your business.
The basic advantage you will get by Digital Marketing is that you can easily track the number of people who have visited your website by a properly structured marketing campaign which was not possible in the traditional way of marketing.
Okay, now the question is how can you use Digital Marketing to get customers who are ready to take your services also what are the elements of Digital Marketing? Let’s have a look at the following elements of Digital Marketing:

 

• Search Engine Optimization (SEO), a key to drive traffic-
The name itself tells us that it is related to the customer looking for his need on the search engine. Without SEO, businesses may find it difficult to get ranked on search engines like Google for the keywords that they associate with their products or services. It is very crucial to get on the very first page of Google as it helps your business to earn more profit.
A SEO Company can help you perform the following tasks:
1. Analyze your competitors
2. Increases organic traffic
3. Removes Duplicate Content
4. Identify the keywords you want to rank for
5. Submit your site to search engines
6. And much more……

• Pay Per Click (PPC) Advertising–
PPC is another way of bringing new visitors to your business. The name denotes that it requires you to pay each time someone clicks on that ad. It appears along with search results on Google and induces people to click on those ads so that it can give them the result of what they are looking for.
Mentioned below are the few benefits of PPC:

1. Additional Traffic can be sent to your website
2.  The result of PPC is quick
3. It is easy to manage cost, track conversions and determine your Return on Investment (ROI)
4. It brings Qualified leads to your business
5. Increases the Brand Recognition

• Get Known on Social Media-

Social Media like Facebook, Twitter, and Pinterest, are great methods for growing your business with Social Media Marketing. For that, you just have to create your official business page on different social media channels where you can do regular postings and get your post boosted to hit the targeting audience.

1. Better customer satisfaction
2. Improved Brand Loyalty
3. Highly Cost-Effective

• Creative Content Marketing-
Content plays an important role in attracting your desired audience to your website. All the more, Interactive Content must be focused so as to directly convey your message to the people to whom you are looking forward. Customers love original content and a solid content marketing strategy can help you grow your business online in leaps and bounds.

1. Long-Lasting Relationship with your audience
2. Creates Trust & Loyalty
3. Higher Visibility rates
4. Cost-Effective

 

• Link Building-
With the help of Backlinks, your customers may find your business. Backlinks are basically those links which interconnects different web pages. Links to your business website help indicate how well you should rank in search engine for specific keywords.

 

With the coming of modern technologies, SMBs are doing everything they can to keep up the brand recognition. A good business requires trust of the customers and without the trust and confidence of the customer, a company will not survive. So, make your business digitalized in this digital era so as to gain your customer’s attention.

The Do’s and Dont’s of a Landing Page

Landing page is one of the most important ingredient in improving your conversion rate, and for that it is very important to make sure that you make it eye-catching to get the most out of it.

The probability of earning goes down when your landing page is not designed properly according to the needs of the customers. Mentioned below are few Do’s and Dont’s that you really need to check before designing a perfect landing page for your business.

Do’s

•Easy to Understand Headline: The very first thing to get noticed on the landing page is the heading/tagline. What is the use of using lines which are not easy to understand and your visitors are not interested in scrolling it down further? The headline should itself tell about your product. Keep it brief and crisp.

•Highlight Your Product: Displaying the speciality of your product by showing how you are better than your competitors, is one thing which you can do to let your visitors think before making any other decision.

•Clearly provide the response option: Provide the response details so that the visitors can call or send you emails regarding any queries.

•All the necessary information: Give all the necessary information on the landing page by addressing your customer’s requirement. This will convince them that you are the right fit for them and they will feel more inclined to stick around.

Dont’s

•Avoid long contact forms: Too many fields can make your visitors uninterested. Avoid long contact forms and try to keep it as specific as possible. Stick to data that you really need and ask for information that makes sense.

•Don’t direct your visitors to any other page: Never provide extra links to other pages on your landing page. If you do, your visitors will be more likely to leave or will never convert. If they click on the provided link and it takes them to your homepage, they might lose interest immediately as they will not find exactly for what they were looking for.

•Don’t make users scroll down for call-to-action: It is very important to display the contact information for its conversion rate. Make sure it has to be placed at the top right corner.

•Don’t provide a lot of information: Providing a lot of information can also create a mess on the landing page which leads to the loss of business. Make sure, the content which you provide should be to the point and very eye-catching.

Building Brands through Inbound Marketing

Inbound Marketing is growing fast and there is no doubt about it. In the midst of all those, it has become difficult for some of the small companies or startups to keep an eye on the online marketing strategies. Today, the world is after getting things done quickly and in this scenario, social media has played a very crucial role in making things easier for any business to grow. Social media builds your business reputation and helps to communicate with the targeted audience.

If you have not started your branding through social media this is the right time to get involved in the social media activities to build the reputation of your firm. The key is to create engaging and compelling content to target the right audience which helps them to relate to what they want or look for in this competitive market.

Here are few steps that can help your business to build brand image.

• The Right Selection: Not every social networking site is going to benefit your business. But, it leaves an impact on the minds of the people. It will create the presence of your business in this competitive world. From Facebook, Twitter, Pinterest, Instagram and many others, you have several options to pick from to create a buzz about your business. But which are the most popular ones in creating a brand? The focus on Google+ and LinkedIn are by those who are more into the technology industry.

• Consistency is a must: It is very important to keep in mind that everything that relates to your business should reflect and depict some meaning. Whether it is the logo, the cover photo or the profile picture, everything should be up-to-date and easily understandable so that it becomes easy for your targeted audience to understand the purpose of your business.

• Writing Valuable Content: Content and blogs help to increase the number of pages on your business website and increases chances for more search engine visibility, good content can support your brand image. The key contributing factor in social media marketing is creating content that is relevant to the targeted audience and if the content is creatively designed it sets up your brand image.

• Trust leads to Brand Loyalty: What is the factor that lets your customer make a commitment to your brand and recommend other people? It is the trust.             Trust will meet your expectations every time you look for the benefits. For example, you might trust that a particular brand will deliver a specific experience for you each time you use it, but are you confident that people to whom you will recommend, will enjoy the same experience? If the answer is “yes” to the question, then your trust in that brand has developed into brand loyalty.

Well, the traditional method of marketing has left behind. Today, most of the people use Social Media to create awareness but the above mentioned points do help in creating and leaving impact, both to gain customer attention and brand loyalty. The trend to grow in business has changed. Don’t go looking for the old ways to brand your business, instead BE FOUND on Social Media.

5 Signs you need to Revamp your Website

Websites are like hoardings, broadcasting your presence along with the information to your audience. As a small business or a startup owner, you need your website to work well without costing you much. When something fades out, the warning sign is always shown before the big blowup occurs. If you want to restore things, you need to pay attention to those warning signs and then take action as soon as possible.

No matter what industry you are into, you need to have a strong information-centric website, so as to turn the visitors on your website into leads.

Mentioned below are the reasons why you need to revamp your corporate website.

• It is not mobile responsive or doesn’t work well- According to a study, over 33% of the population use their mobile phones to open any website. So, it is no longer a question to be asked whether mobile responsive websites are important or not? Obviously, it is! The world has now gone mobile, and if your website isn’t responsive or user-friendly, it’s time for a responsive re-design of your website.

• Slow as a Snail- Studies show, over 47% of the population expect a web page to load in 2 seconds. Consumers tend to leave the page when they find it too long to open. Don’t take the risk of annoying your customers/visitors. So, if your website takes a long time to load, it may be time for a re-design.

• It seems to be outdated- Today, where everything is growing so rapidly, web design trends are nowhere behind. It is important to be updated in every area, whether it is your life or the matter of your corporate website. The new trends should be updated along with the professionalism. Websites have come into focus quite a bit over the years, and today, it is all about clean design and easy navigation.

 

 

• Look and Feel- This is what is most important thing which helps in grabbing the attention of your audience. The look and feel of your website should be compelling, convincing, reliable and eye-catching.

 

 

• Lost Connections- Twitter, Facebook, LinkedIn, Google+ plays a crucial role in keeping you connected with your customers. Every missed opportunity to connect with the audience could mean lost revenue. Encourage interactions on your own website with live chat or contact forms. Also provide the interlink to your Facebook, Twitter, Google+ and other social media accounts.

 

If you haven’t tried this yet, do it now: You would be surprised to see the results. Getting the website redesign is not a luxury thing to do but your it is your business necessity.

Content Marketing- A Miracle for Business

Have you ever wondered how content marketing can benefit a small business or a startup?

Time changes everything and with the coming of the new marketing trends, the needs and requirements of our buyers have also changed, especially the change by which you can reach them.

What is Content Marketing?

When we say content, what is the first thing that comes to your mind? Well, anything that is expressed through a medium (internet, television, magazines etc.,) as writing, speech or any other information is Content. So, Content Marketing is basically letting your business services and product being available for the targeted audience. The question now is, how can you target the right audience?

Content Marketing is a strategic marketing approach which is focused on creating valuable and consistent content to attract a clearly defined audience. Creating valuable content helps you to be more expressive towards your audience which can help them to better understand your business and portrays how you are different from others.

A successful marketing strategy lies in the idea of how well do you know your customer’s need. Grabbing the attention of the potential audience is not a simple task but it is not impossible.

Content Marketing has transformed the way businesses interact with their customers. With social media, it has become easy to become more communicative with the audience and it also open the doors of trust and loyalty in return.

 Here are some reasons why content marketing is important:

• It attracts new Traffic: Valuable content helps the right audience to reach you while writing blogs you can interlink your blog posts with other pieces of onsite content.
• Helps in branding: The more people see your content, the more they will remember your brand and the higher your business reputation with those individuals will be.
• Inspires Trust: Your content must address consumers’ wants, needs, and interests. Be that trusted expert they can rely on for answers.
• Adds Value: The audience who read your blogs/posts, do it with the motive of getting something worthwhile out of it. They should feel like they have been entertained in a way that resonates with their lives and values.

Effective content can help you build and maintain a healthy relation with the customers and can draw traffic to your website and social media accounts, boost your performance on Google search results pages.

 

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